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Information Architecture & User Experience

Strategy & Consulting

 

Show them what you got.

A great customer experience begins with knowing who your customers are on a more personal level. Rather than thinking of customers as potential conversions, we research your target audience in areas such as background, skills, age, interests, and education level. We analyze this information to determine your customer’s objectives when approaching your business. We develop a detailed process of our client’s customer experience to map wire frames and place content strategically giving accessibility to the intended audience.

Regardless of what industry is being persued, here are some of the questions we ask when doing information architecture:

  • What is the flow of users through the site?
  • How does the application help the user catalog their information?
  • How is that information presented back to the user?
  • Is that information helping the customer, and driving decisions?

To answer these questions,we must focus on a number of things: the target audience, the technologies related to the website, and the data that will be presented. This results in the creation of site maps, hierarchies, categorizations, navigation, and metadata which allows users to understand where they are, and where the information they want is in relation to their position.

We help people understand their surroundings and find what they’re looking for, in the real world as well as online.

“Simplicity is the ultimate sophistication.”

–Leonardo DaVinci

The Griffith Media Approach

At Griffith Media, we take a different approach to integrating our services with your expertise. We take the time to get to know you, your goals, and your needs. We are dedicated to creating powerful, effective and engaging strategies, whether you need to provide a product, want to generate more leads, market online, or improve your branding and recognition in the marketplace. We want to provide you with the quality tools you need to provide a maximum return on any budget.

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