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Content Strategy & Copywriting

Know where you are going.

We distinguish content at different phases of the conversion funnel to retain a common theme while also exhibiting versatility to take advantage of each individual platform. We use in depth market research to target specific audiences with content tailored to its unique delivery channel, whether it be social media, web, or television. We integrate the customized content which allows our client’s branding and strategy to coincide in an executable timeline. The content is optimized to garner links from reputable authorities and improve search engine rankings delivering more potential leads.

We have identified these best practices to create meaningful and relevant content.  Each platform’s content will evolve out of these fundamental principles:

  • Reflect our client’s goals and user’s needs
  • Understand how user’s think and speak about a subject.
  • Communicate to users in a way that they understand.
  • Be useful.
  • Stay up-to-date and and remain factual.
  • Be accessible to all people.
  • Be consistent.
  • Be able to be found.

Whether the end product is a company website, an app, or a commercial, the end user expects certain things and, most important to our client’s brand, consistency.

A content strategy is a vision that guides future content development to deliver a specific objective.

“Give them quality. That’s the best kind of advertising.”

–Milton Hershey

The Griffith Media Approach

At Griffith Media, we take a different approach to integrating our services with your expertise. We take the time to get to know you, your goals, and your needs. We are dedicated to creating powerful, effective and engaging strategies, whether you need to provide a product, want to generate more leads, market online, or improve your branding and recognition in the marketplace. We want to provide you with the quality tools you need to provide a maximum return on any budget.

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