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Search Engine Optimization

Digital Marketing

 

Griffith Media stays on top of trends in the ever-changing SEO space. We learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all stages of the project.  After a review has been performed, we use basic methods and advanced techniques to optimize a client’s website which include:

  • Keyword Research
  • Website Analysis
  • In-depth Content Review
  • Targeted keywords are discussed with client
  • Setup of Robots.txt file
  • Link popularity research begins
  • Link building begins
  • Content writing if applicable
  • SEO coding is implemented
  • Optimization goes live
  • Search engine submissions are posted
  • Monthly maintenance begins
  • Monthly ranking reports
  • Re-optimization of pages as needed
  • Traffic continues to increase

Roughly every two weeks, the major search engines crawl most websites on the internet with programs called “spiders”.  These spiders look for a number of attributes on each website in order to place the website properly in search results.  The main attributes these spiders are looking for are:

  1. Title Tags: These are located on the top left portion of your browser, they help to identify websites to the spiders.
  2. Meta Tags: These are embedded in the code of your website. They act as identifiers to the type of website they are crawling.
  3. Inbound Links: These are links from other websites, which allows the search engine spiders to easily travel from site to site, enabling better access for the spiders to categorize a website.
  4. Site Map: This is a web page with a link to every other page on a website, which helps to direct the spiders to other pages on a website.
  5. Search Engine Friendly Coding: This is web design coding designed specifically with search engine spiders in mind.
  6. Unique Content: Duplicate content doesn’t work with search engine spiders. It can make a website difficult to get placed in the search engines. Content that is unique is kind with search engine spiders.
  7. Variations in Existing Content: This is to keep a website dynamic, because it is beneficial to refresh the website content. This helps to increase your search engine positioning.
  8. Anchor Text: These are links within the content that lead to other pages on your site.
Your content here…

 

“The best way to find yourself is to lose yourself in the service of others.”

–Mahatma Gandhi

The Griffith Media Approach

At Griffith Media, we take a different approach to integrating our services with your expertise. We take the time to get to know you, your goals, and your needs. We are dedicated to creating powerful, effective and engaging strategies, whether you need to provide a product, want to generate more leads, market online, or improve your branding and recognition in the marketplace. We want to provide you with the quality tools you need to provide a maximum return on any budget.

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